There is nothing worse that building an extremely awesome product that NOBODY WANTS. Through this book, Eric Ries discusses the lean framework and a series of related stories on how to use LEAN to make sure you are building products people want.
Most startups fail. There is no silver bullet for success but this book provides a systematic approach for iterating from Plan A to a plan that works.
This is the book that launched the most advanced way of approach entrepreneurship to date. It gave rise to Eric Ries, Ash Maurya and Alexander Osterwalder to name a few. It’s a classic.