There is nothing worse that building an extremely awesome product that NOBODY WANTS. Through this book, Eric Ries discusses the lean framework and a series of related stories on how to use LEAN to make sure you are building products people want.
Business model generation describes the business model canvas and why this highly adaptable framework is one that every business person needs to master.
This is the book that launched the most advanced way of approach entrepreneurship to date. It gave rise to Eric Ries, Ash Maurya and Alexander Osterwalder to name a few. It’s a classic.