Book Summary:

Like it or not, FREE is a business strategy that many top companies are using to reduce friction and to gain customers.  It’s a movement that has worked out phenomenally well for some and has been a colossal failure for others.  FREE is here to stay but how to use it wisely, that’s what this book is all about.

Favorite Quote:

“Free is, in short a grand experiment that has come with the digital revolution and the economic implications of its extraordinary potential. Like it or not, it is one that most companies will have to embark on.”  ~ Chris Anderson

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